Media at Heart
Labrador CMS is a digital newsroom in a box.
Built for journalists, by journalists.
80% of our staff have a journalism background.
The Labrador CMS Timeline
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New Features, Continued Momentum
Labrador continuously delivers groundbreaking features, such as instant content translation into 141 languages. Our SaaS platform remains light and efficient so customers can easily create, design, and publish. The company is on track to more than double its customer base again.
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Expansion
It was the wildest year for Labrador, doubling both the number of customers and employees compared to the previous year.
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Tech Adoption
Labrador embraced new technology waves. In 2023, they added nine powerful AI features to enhance customer experience.
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International Reach
Labrador continued to grow rapidly, launching more than 60 sites. Their customer base became more diverse and international, including the Swedish edition of ELLE.SE.
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Growth Surge
Since the first customer, Labrador’s growth doubled every year. They onboarded exciting new customers and powered numerous sites like SHIFTER and kode24.no.
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First Client
At this time, Labrador signed its first large customer, TV2, a leading Norwegian commercial public broadcasting channel. This year also marked the beginning of the no/low code era, practically pioneered by Labrador.
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Labrador CMS
Labrador became an independent company, leveraging its unique technology to share with journalists globally. Dagbladet became a customer, allowing further development of the software.
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Idea Inception
Labrador CMS was born when Jon Hammerfjeld and Jan Thoresen, working as journalists at Dagbladet, saw the need for a powerful CMS. Anticipating the move to digital, they developed a system to quickly break news and tell stories in a different way.
Our Values
Innovation
Continuously pushing the boundaries of technology to provide cutting-edge solutions for digital journalism.
Empowerment
Enabling journalists and content creators to tell their stories without limitations, giving them the tools and control they need.
Integrity
Committing to honesty, transparency, and reliability in all interactions with customers, partners, and employees.
Careers
Are you passionate about
innovation and empowering storytellers?