How Appdog delivers prebuilt mobile apps for Labrador CMS customers

Delivering content in the multiple formats is no longer an option for the newspapers. News design guru, Mario Garcia point out, the industry needs to meet the forward leaning users right where they are, and 82 % of them are on mobile. Garcia also gives numerous suggestions for mobile first editing. 

Once they've prepared their content to be delivered in a mobile format directly in Labrador, many Labrador CMS customers want a proper native app in App Store or Google Play.

Many different vendors provide prebuilt Labrador CMS apps: PugPig, Appdog, Unite by Mentor Medier, Prenly or Buy and Read. 

Appdog provides everything needed for a newspaper app. It integrates with Labrador by default, so an app can be ready in weeks and launched at the same time as Labrador.

Feature include:

• Support for layouts created in Labrador CMS
• A notification center where editors can create news alerts on the fly
• Tools to write mobile-friendly notifications or automate them using keyboard shortcuts in the CMS

Here are some of the publishers already using the Labrador–Appdog combination.
Askøy24, Forsvarets forum, Forskning.no, Khrono,  Panorama Nyheter, Politiforum, Selbyggen, Under Dusken, Universitetsavisa, Utdanningsnytt, og VårtOslo. 

In the examples below you can see some of the apps in action, in this case, Panorama Nyheter and Khrono. 

Because the systems are already integrated, customers can launch their apps in weeks, often in parallel with a CMS migration.

The partnership combines ready-made frameworks with publishing expertise from both Labrador and Appdog, giving newsrooms a straightforward way to deliver content on mobile while improving audience experience, gathering data, and generating revenue.

You can always learn more about Labrador CMS, the benefits of this combination of tools, or any other doubt you might have as a publisher by scheduling a demo.