AUTOMOTIVE: SWMH expands its digital presence with 16 new business-focused websites.

SWMH sucessfully moves 16 sites to Labrador

Discover how Ultima Media's new platform, powered by Labrador CMS, is revolutionizing the manufacturing and automotive industry with insights on digital trends.

Jan Thoresen
Jan Thoresen Jan Thoresen Jan Thoresen Finance Correspondent
Published Modified

SWMH scales 16 specialized B2B sites on Labrador CMS

SWMH has migrated 16 niche manufacturing and automotive B2B sites to Labrador CMS.

The platform supports flexible, scalable, multi-site publishing for Ultima Media's global portfolio.

These sites target professionals in areas like automotive logistics, design, automation, and industrial digitalization.

This move highlights a broader shift toward specialized digital media serving focused industry audiences.

This factbox was generated by Labrador AI and proof-read by a journalist.

German media giant Südwestdeutsche Medien Holding GmbH (SWMH), owner of B2B media firm Ultima Media since 2017, has moved 16 websites dedicated to manufacturine, design and automotive industry. The platform is powered by Labrador CMS.

SWMH, known for its diverse media portfolio, is leveraging Ultima Media's automotive industry expertise for this specialized B2B venture. 

These are all the 16 live sites:

    1. adt.media – B2B coverage of digital transformation in the automotive sector, with focus on autonomous driving, EVs, software, and connected vehicles.
    2. automotivelogistics.media – Coverage of supply chain, logistics, and operations across global automotive manufacturing and distribution.
    3. automotivemanufacturingsolutions.com – Focus on production technologies, factory automation, and process optimization in automotive manufacturing.
    4. cardesignnews.com – Coverage of automotive design, UX, interiors, and concept development for designers and decision-makers.
    5. idt.media – Coverage of industrial digital transformation, including IoT, data platforms, and Industry 4.0 use cases.
    6. all-electronics.de – Coverage of electronics development, embedded systems, semiconductors, and hardware engineering.
    7. automotiveit.eu – Focus on IT strategy, software platforms, and digital systems used by automotive OEMs and suppliers.
    8. automobil-produktion.de – Coverage of automotive production, manufacturing strategy, and industrial engineering in German-speaking markets.
    9. produktion.de – Coverage of cross-industry manufacturing topics such as automation, machinery, and production management.
    10. technik-einkauf.de – Focus on technical procurement, sourcing strategies, and supplier management for industrial buyers.
    11. chemietechnik.de – Coverage of chemical process engineering, plant technology, and industrial chemistry operations.
    12. automation-next.com – Coverage of industrial automation, robotics, control systems, and smart factory technologies.
    13. neue-verpackung.de – Focus on packaging technology, materials, sustainability, and production processes.
    14. pharma-food.de – Coverage of processing, packaging, and technology for the pharmaceutical and food industries.
    15. fertigung.de – Coverage of manufacturing processes, machining, materials, and production technology.
    16. fluid.de – Coverage of fluid technology including hydraulics, pneumatics, pumps, and industrial flow systems.

Scaling large media groups

The website aims to serve industry professionals and technology innovators seeking insights into the evolving automotive sector. Labrador CMS was chosen for its flexibility, scalability, and multi-site capabilities, supporting efficient content management and multi-channel publishing.

This initiative marks a strategic expansion for SWMH and Ultima Media into the critical area of automotive technology and its impact on the industry. The move reflects a trend towards specialized online media catering to niche audiences.

Labrador CMS is growing fast in Europe, United States and Asian Pacific, helping professional media cut cost and publish faster on a modern hosted platform.

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