This year Labrador becomes a promptable CMS

2026 will be about making Labrador even easier and faster to use in newsrooms. When AI changes how people consume news, you need a system that can adapt quickly. Because journalism needs to get out. Technology should just work. 

In 2026, Labrador will become a promptable CMS. It's something we're excited to show you. As a journalist in 2026, you will experience many changes. Traffic may not grow as much as before. Some newspapers will see a decrease in traffic. AI summaries might take some of your page views. Readers find news in places that didn't exist two years ago. Labrador will support the development, and more AI will be used to streamline production.

You will see a new wave of AI features in Labrador CMS in 2026. 

The new features are possible because Labrador data (your text) is structured. Even though you can change the appearance of the article, we keep the content separate from the presentation. When AI models improve, they work better with us. For everyone. The newsroom gets a slightly better tool every month.

Free journalism

It is more important than ever to get editor-driven journalism out. We like to think that what Labrador is doing is saving journalism on a global scale. We are in 19 countries now with 376 online newspapers. Thousands of journalists use us every day. Our users are the reporters. You who hold power and decision-makers accountable. You who give voice to the voiceless. You who fight misinformation. You who document history. It is important now.

What we are doing is democratizing professional publishing. Labrador offers technology that previously required large development departments. And we deliver to smaller teams in increasingly larger publications. We have many small and medium sized customers, but last year we grew the most with the large ones. 

This year our online newspapers and media groups will be larger than we have ever had before. 

That makes us even better. Labrador delivers critical infrastructure that does not go down, despite the number of attacks on our servers increasing in 2025. Moreover, our servers run on clean energy with world-best energy efficiency. We are already a zero-emissions company. We code easily and deliver close to the reader.

AI as infrastructure

When you use AI to massage text in Labrador, you can now choose between Open AI, Claude, and Gemini. We have also built support for you to add descriptions of your own brand and tone of voice, so that generated text has a tone that suits your brand.

Translation of articles became faster in 2025 with new models, and many have now systematically adopted translation. 

My experience is that there is a tremendous improvement in GPT 5.1 and GPT 4o, which was the previous standard model. Please double-check that your installation is set up to use the latest models. 

Collaboration that actually works

Collabrador is a new feature that was launched to selected customers in a beta version and is now coming fully in 2026. It is a feature for co-writing. You can live-comment directly in articles that are not yours, making it easier for more people to collaborate on the same case. 

This can be useful in breaking news, but also in longread stories that require extra thoroughness. 

Smart page locking means you stop stepping on each other's work.

The feature is tailored for editorial collaboration. We will also release AI agents, but the journalist and editor always have full control. We believe in “human in the loop” in all use of automation.

Better workflow and dashboards

We are excited to show you our new dashboards. They will be lightning-fast, modern, and much easier to customize for your publication. We are launching it gradually in 2026.

Custom article statuses. Less friction in daily editorial work. Less reliance on Slack threads and shared documents that no one can find again. But above all, easier to use.

Reach and revenue

Full-article infinite scroll is being rolled out. It provides more ad views and page views. Gallery pages with full-screen viewing offer the same. Now we have author pages that several have already adopted. In 2026, you can expect many new features that improve SEO. 

Both journalists and developers now have their own AI chatbots that help you with all basic and advanced questions in all languages. 

And we have doubled the support capacity with a dedicated development team now working to help you. 

With employees in Asia, the USA, and Europe, we are approaching continuous around-the-clock support. The system is already open 24/7. We actually guarantee that.

Welcome to new users in 2025

We had our breakthrough in the USA this year. First in the state of Ohio with Yourohionews.com, which is a collection newspaper for nine different local newspapers. Then we went live from Brooklyn, New York with the online culture and music newspaper Okayplayer.com and the culture magazine Okayafrica.com. 

They switched from an SEO-focused CMS to us and increased in traffic. 

In December, we headed west to the largest newspaper in New Mexico State, Albuquerque Journal, which launched the main newspaper and three local newspapers on Labrador. 

Entering a new continent requires a lot. Often new features and integrations. We are now working with seven online newspapers in the USA.

A thousand students

Another highlight in 2025 was that DMJX — Denmark's journalism school went live on Labrador and became part of the curriculum for over a thousand students. This means that every future journalist in Denmark is now learning Labrador CMS. 

Also, the leading media house in the Lolland-Falster region in Denmark, Folketidende Gruppen, went live with Dagbladet Folketidende and Fehmarn Business in Danish, English, and German.

And it opened up in Germany. With Ultima Media, a leading industry media house owned by Südwestdeutsche Medienholding Group in Stuttgart. They moved 16 online newspapers within automation and production and the automotive industry in Germany and the UK over to Labrador from two old publishing solutions. 

It has generated great interest from the German market and in 2026 the first major German news site will move over to Labrador CMS.

Increasingly larger media houses came on board in 2025. Like Mentor Medier with its five national newspapers in Norway and Sweden ranging from Morgenbladet.no to Dagen.se. It is especially nice that the group saw growth in traffic and subscribers after switching from one of our fiercest competitors. 

In Sweden, the national newspaper Kyrkans Tidning also came on board with steady typography and a robust subscription model. A number of regional and local newspapers also joined, such as Ålandstidingen in Finland and nine other Norwegian local newspapers like Vest-Telemark Blad, Ryfylke, Hardanger Folkeblad, Firda Tidend and Grannar.

What will happen in 2026?

We will work with new large media corporations and new small online newspapers. We are launching major online newspapers in the Czech Republic, Germany, the United Kingdom, South Korea, and Spain. All these new online newspapers challenge us and teach us new things. 

This benefits everyone in the form of small and large improvements that will make the pages faster, easier to find on Google, and will allow you to control how the robots read your content. With a new dashboard under development, new AI models, a text editor that will be significantly upgraded, collaboration features specially designed for editorial teams, articles you can prompt directly, and images that are automatically tagged with metadata, we will take a new leap from the competitors. All this will be included at no extra cost for those of you who already use Labrador.

You trusted us with your publications, your articles, and your front pages. Some have been with us for years. Some joined in 2025. All pushed us to build something better.

Thanks to the customers. Thanks to the team. Happy New Year. See you in 2026.