From classroom to newsroom:
Labrador powers the next generation of Danish journalists
The Danish School of Media and Journalism (DMJX) has adopted Labrador CMS as its publishing platform, equipping 1200 students with digital-first journalism training.
The move reflects the school’s ambition to connect education with industry practice, ensuring students are ready to step directly into professional roles.
– We want the students to be digitally savvy and understand the mechanisms and trends in journalism in the digital age, says Henrik Berggren, head of the Institute of Journalism at the Danish School of Media and Journalism (DMJX).
He emphasizes the importance of students having strong core journalism skills on relevant platforms and in relevant formats.
– We have approximately 1200 journalism students on bachelor and masters level, and they will all be using Labrador, Berggren says. The system will be used to publish nearly all journalistic content produced by the students. Some of it already appears on Resonans, launched in the fall semester of 2025.
One of the journalism students, 22-year-old Sofie Nørgaard-Larsen from Aarhus, finds Labrador intuitive and easy to use.
– Even though there are a lot of functions, I still find it easy to navigate and use, which is really nice, she says.
Nørgaard-Larsen is used to working with WordPress, but finds Labrador more user friendly.
– Especially when you’re working with a larger group of people, as we are at the school, she adds.
Shes particularly fond of the WYSIWYG editor, which allows her to edit the article while seeing precisely how it will appear when published.
– I haven't tried that before, and it makes it so much easier to lay out your projects, she says.
She also highlights the parallax feature, and says she is excited to see what the photojournalism students will be able to create with it. One of them has already showcased a striking photo story, demonstrating the platform’s potential.
Praised for Simplicity and Professionalism
DMJX first came across references to Labrador in the media education community.
– We learned that Labrador was being used at Norwegian journalism schools, and that made us curious, Berggren says.
In Norway, the online newspapers run by journalism students at Volda University College (Nærnett), University of Bergen (Bymag) and Kristiania University College (Oslonytt) are all powered by Labrador.
In addition several student newspapers use Labrador, such as Studvest in Bergen, Peikestokken in Volda, Under Dusken and Universitetsavisa in Trondheim and Universitas in Oslo. Outside Norway, Veto in Leuven, Belgium, also relies on the platform.
– Easy to learn
The Danish School of Journalism has only recently started using Labrador, but their experience so far has been very good, according to Berggren. His impression is that Labrador is both easy to learn and user-friendly. That matches what he heard in the market when evaluating CMS options.
– We got feedback that the system was professional and simple to use, he says.
– Do you think journalism students who are used to tools like Labrador during their education will expect similar standards from the systems they encounter later in their careers?
– Yes, I’m sure they will.
We learned that Labrador was being used at Norwegian journalism schools, and that made us curious
With Labrador CMS, DMJX gives students hands-on experience with the same cloud-based content management system trusted by more than 350 newspapers across 20 countries.
Several prominent Danish media outlets, including Nyheder and Folketidende, already operate on the Norwegian platform. Egmont’s flagship lifestyle magazines such as Alt.dk and Herognu, are also "Labradors", along with Kendte, Euroman and niche publications like Fiskerbladet and Maritime Direct.
